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• Product Launch and Exhibition Venues

Whether it's an open-air event with marquees or a stylish, indoor venture you are planning, there are product launch and exhibition venues in Paarl to suit your needs. This Cape Winelands town has a well developed industry for hosting business and leisure events.

Product Launch Venues

Paarl is central to other towns in the Cape Winelands and just 45 minutes drive from Cape Town, making it a great host venue for product launch organisers. Paarl is a popular destination for all kinds of meetings, from lunchtime functions through to longer sessions. In any case, guests will feel removed from their average day and uplifted in this scenic and welcoming town.

Product Launch Venues by Capacity

Grand Roche for 350 guests

Pontac Manor for 35 guests

The Paarl valley is extensive. It's ringed by 5 mountain passes and characterised by the Berg River and Paarl Rock. Award winning red wines and brandies are produced here (Nederburg and KWV are some of the international brands). The valley is also home to excellent cheese and olive production and general agriculture including fruit. It's a centre for schooling and Afrikaans culture, sporting events and festivals.Paarl has a well established hospitality industry. Holding a product launch in Paarl is a breeze, with most venues being well equipped to handle your function. Certainly, choosing the correct venue depends on a number of factors, but there are various indoor and outdoor venues both in town and amongst the vineyards and olive groves.

Venue considerations for a product launch in Paarl

• By invitation only or public event i.e. parking facilities
• How will participants arrive and do they need on-site accommodation?
• Approximate time required to show the product
• Sit down event or continuous flow of people?
• Best time of day to show the product
• Space allocation for demonstration or storage of product
• Audio / visual, electronic and accessories available

There are around 50 wine estates and distilleries and many restaurants of all kinds from high end fine dining to bistros and speciality cafes. There are both small and large venues in town and within 15 minutes drive for a product launch in Paarl. Wine, golf and olive estates, hotels, inns, guest houses and function venues including the Afrikaans Language Monument on Paarl Rock can all be considered.Paarl is a centre for tourism with accommodation to suit all budgets. Product launch organisers will find that a number of venues can cater for all needs with advanced audio / visual equipment in place, excellent catering and accommodation as well as ample parking all provided in one package.

Exhibition Venues

Exhibition venues in Paarl are central to other towns in the Cape Winelands as is Cape Town International Airport. The city of Cape Town is just 45 minutes away and one of the country's main national highways, the N1, runs right past the town.Magnificent wine, golf and olive estates in the Paarl valley offer great outdoor areas for large events. Many provide a host of other facilities such as restaurants and accommodation. Expo organisers will find these same venues also cater for indoor functions in beautiful surroundings.For those living elsewhere in the Cape, visiting an exhibition venue in Paarl means a great day out. The town is a major player in the tourism and leisure industry with its fair share of exciting things to experience and do for all age groups and interests.

Paarl Mall Bridal and Conference Venue Expo

There are well equipped conference rooms and multi-purpose venues located in town and within 15 minutes drive. Some venues are of historic importance, and other may be part of a hotel or connected to a public feature. The Paarl Mall Bridal and Conference Venue Expo held in August 2010 is an example of a major event in a busy centre.Finding the appropriate venue will depend on what sort of product you are displaying and the target market. Your exhibition venue in Paarl should complement your product and create the right atmosphere. Options in the valley could be traditional and elegant or modern and streamlined. Some venues provide an uncluttered space in which to create the theme or mood you want to project.Expo organisers should take a careful look at the venue facilities. Is there enough floor space for demonstration and storage of the product? Technical aspects like plug points, internet connectivity for computers / electronic banking and lighting facilities will need to be assessed, also access to the venue by organisers and suppliers.

Michelangelo International Wine Awards

Paarl is renowned for its traditional Cape cuisine, fabulous red wines, brandies and schnapps, cheeses, olive products, fruit and even designer chocolates. Simonsberg-Paarl wineries excelled at the 2010 Michelangelo International Wine Awards and there is a gourmet wine festival held every year. A high standard of catering and food is an important element of the Paarl hospitality industry.Visitors are likely to really enjoy your exhibition and stay longer if they have access to great food and wine, which should not be difficult in Paarl! Expo organisers will find a variety of accommodation in the valley to suit all pockets, so staff finishing up at the end of a long day will not have far to travel.

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EnquirePlan your product launch and exhibition in Paarl.