What does it take to organise a successful product launch event in Cape Town? The appropriate venue is crucial but there is a lot to consider if you want to make it a lucrative event.
As a product launch organiser, you need to source a venue which will suit your company and what you are marketing. A product launch event in Cape Town needs to be creative and stimulating for attendees. Each venue has its own set of unique features and must be impressive if you are to harness the power of marketing in such a beautiful city.
Large product launch venues in Cape Town will have plenty of space, flexibility of room sizes, great facilities and technical aspects. These venues are ideal for products requiring intensive audio and visual requirements, lighting features and perhaps unique aspects such as the ability to accommodate big items such as a bus. Such a venue can also be accessed by many people.
Selected Product Launch Venues around Cape town
While there are as many good venues as there are products, these venues reflect the high standards of launch venues in general. Be sure to speak to your Siyabona consultant about your specific requirements regarding size, location and AV equipment requirements.
Cape Sun Hotel in the City
Mount Nelson in the City
Westin Grand close to Waterfront
Victoria Junction in Green Point
Southern Sun Newlands
Vineyard Hotel & Spa
For between 400 and 650 guests, there are at least 7 large product launch venues in Cape Town. There are 2 glamorous city hotels, one is streamlined and modern and the other is iconic and superbly elegant.
Three large venues have beachfront or ocean views. Another venue in the north is an entertainment centre with a casino and concert facilities. Yet another venue overlooks the city and harbour and has direct access to the airport highway.
A small venue for a product launch in Cape Town will be more intimate and can be held in a huge variety of settings depending on the type of product, technical requirements and who will be attending.
The mood you want to create is also important and Cape Town has a selection of both classic, sophisticated venues and ultra modern options.
Before choosing a venue, consider how the attendees will reach the venue. Do you require something with quick access from the airport, something wheel-chair friendly or close to public transport?
Another crucial factor is whether you require extensive media coverage of your product launch event in Cape Town and the extent of security required. Also, will orders / purchases need to be processed on site and if there is more of a demand than you expect, can you cope?
Will customers need to test drive or handle the product and how many samples will be need to be stored at the venue? There are both small and large product launch venues in Cape Town which would be suitable.
As a product launch organiser, you will be responsible for sourcing a venue and co-ordinate all details according to specific needs.
